FastBooking hotels will be displayed and bookable via Thomas Cook-owned Hotels4U.com and sister site Medhotels.com.
The distribution partnership expands Paris-based FastBooking’s existing traffic-building activities by giving its hotel clients direct visibility to the more than 8,000 travel agencies internationally working with Hotels4U.
The agreement also takes advantage of FastBooking clients’ strong presence in top metropolitan destinations to augment Hotels4U and Medhotels offerings in city destinations.
The partnership is expected to be online by the second quarter of the year. FastBooking covers 6,000 independent and luxury hotels in more than 90 countries, with a particular focus in Europe and Asia.
Hotels4U.com head of new product development Doug Turner said: “The FastBooking portfolio is complementary to our offer.
“Our clients are looking for distinctive accommodations at competitive prices in top cities around the world. This agreement lets us collaborate to deliver a high calibre response to market demands.”
FastBooking marketing director, business development, Alain Hirschfeld said: “Our goal is to increase our clients’ online business. Our B2C hotel reservation site, FastBooking.com, is a well-known resource for individual travellers.
“For some time now, we have been building notoriety and presence among travel agents, who remain an important influence in accommodation decisions, particularly among corporate customers.
“Our partnership with Hotels4U, part of the Thomas Cook group, significantly improves our visibility with these two audiences
“The agreement with Hotels4U advances our objective to develop a quality distribution network for our hotel clients by working with selective partners.”