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Royal Caribbean launches wine experiences

Royal Caribbean International is launching a series of beverage programmes to on-board wine aficionados through an exclusive new partnership with renowned French winemaker Domaines Barons de Rothschild (Lafite).

The programme debuted in December aboard Allure of the Seas, and will be deployed fleet-wide by the end of March 2011.

The hour-long Lafite Wine Experience features a tasting of four wines from the winemaker’s Reserve Speciale series and is available to guests for $29.00 per person. 

Vice president of food and beverage operations Frank Weber said: “This robust wine experience provides even the most novice wine drinkers the opportunity to refine their palate and discover the fine nuances of one of the world’s most renowned vintners.”

Guests will sample four wines, beginning with Reserve Speciale Bordeaux Blanc and Rouge, progressing to Reserve Speciale Medoc, and finishing with Reserve Speciale Pauillac.

The experience aims to expand guests’ understanding of several of the growing regions in Bordeaux and how its soil cultivates the grapes and elevates the wines’ bouquet.

Along the way they will also learn the perfect food pairings and be able to purchase a special two-bottle gift set to take home in addition to the information kit they will receive during the programme.
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