Hoseasons is doubling its 2020 TV budget after crediting its turn of year TV campaign with an 8% spike in January bookings.

The hike in sales was largely down to the effectiveness of new TV advertising, according to the self-catering specialist.

The advert featured a multi-generational group break and promoted the year-round appeal of staycations.

The theme is part of the brand’s long-term diversity strategy.

While Hoseasons saw an 8% year-on-year uplift, the Daisy Door cottage brand achieved a 28% rise and Evermore lodge holidays increased bookings by 14%.

More:  Hoseasons claims record early January trading

A new edit of the advert reminds consumers they can book through their local travel agent alongside the Hoseasons website and call centre.

The latest burst of TV activity runs until March 3 as part of a spring sale featuring March breaks starting at £89, Easter at £225 and May for £175.

Ross Matthews, chief marketing officer for parent Awaze UK, said: “With our January campaign, we specifically wanted to focus on our fantastic lodge experiences that allow our multi-generational groups of customers to holiday all year round.

“Over the last five years the business has increasingly focused on adapting to the changing and flexible needs of our customers, this latest set of results highlights that we’re on the right track.”

He added: “We enjoy tremendous support from our agents and want to continue to work closely with them to help grow our business together.”