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Thomas Cook voted strongest trade brand in TW survey

Thomas Cook has been voted the strongest trade brand in a survey conducted by Travel Weekly and Metro Research.


Some 62% of agents voted for Thomas Cook, with Virgin Holidays in a close second place and Thomson Holidays in third place.


A full report on the findings (that will be featured in this week’s edition of Travel Weekly) is available by clicking here.


In terms of trade marketing, Travel 2 was rated most effective with 47% of agents rating it most highly, folllowed by Kuoni, Gold Medal and Virgin Holidays.


The survey also revealed that hotel and tour operator websites have finally overtaken the brochure as agents’ favourite selling tool. A total of 71% use hotel websites, 70% use tour operator sites and 67% use brochures.


Travel Weekly teamed up with Metro Research to ask agents about the tools they use to book holidays and the support they receive from operators and destinations. The survey canvassed 460 independents, multiples and homeworkers.

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