Thomas Cook has been voted the strongest trade brand in a survey conducted by Travel Weekly and Metro Research.
A full report on the findings (that will be featured in this week’s edition of Travel Weekly) is available by clicking here.
The survey also revealed that hotel and tour operator websites have finally overtaken the brochure as agents’ favourite selling tool. A total of 71% use hotel websites, 70% use tour operator sites and 67% use brochures.
Travel Weekly teamed up with Metro Research to ask agents about the tools they use to book holidays and the support they receive from operators and destinations. The survey canvassed 460 independents, multiples and homeworkers.