A user-generated airline rating system, which reveals the airlines travellers rank most highly, has been created by flight search engine and destination finder WhichBudget.com
The real-time airline rating system, which went live this week after being piloted by a sample of consumers, shows on a scale of 1-5 the airlines who they perceive to be performing best.
The system also takes into account the latest changes in service levels of specific airlines, so allows for instant feedback.
Company founder and chief executive Martino Matijevic said: “While the majority of our visitors are still guided by price, today even national carriers such as British Airways are massively reducing fares and including ‘optional’ extras.
“This is shifting the goal posts of ‘value-for-money’ flights, and customers are making a more educated buying decision based on a range of criteria.”