Virgin Holidays to rebrand and close 15% of retail stores

Virgin Holidays has announced it will rebrand and close 15% of its retail estate this year.

Virgin Holidays will become Virgin Atlantic Holidays and will focus on its digital distribution and concessions in Next shops.

Currently Virgin operates 57 retail stores – 21 standalone stores and 36 Next concessions, but in a statement released today highlighting the restructure and resizing of Virgin, it was confirmed that 15% of the Virgin Holidays standalone retail estate would close this year.

It isn’t yet known how many retail jobs are affected by the restructure of the brand, however a spokeswoman confirmed that that across both Virgin Atlantic and Virgin Holidays a total of 3,150 jobs were at risk.

It comes as Virgin Atlantic announced it could make more than 3,000 employees redundant as it battles to survive the coronavirus crisis.

More to follow.

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