A dedicated programme to Mexico is being produced by Virgin Holidays on the back of the launch of flights to Cancun from Gatwick by Virgin Atlantic from next summer. The carrier is to start a twice weekly service from London to the Mexican resort on June 12, 2012.
The sister tour operation will publish a 52-page Mexico brochure, more than doubling the current programme. Thirty hotels will be featured in Cancun, Riviera Maya, Playacar and Cozumel.
Mexico becomes the only destination to have its own brochure in the current Virgin Holidays Caribbean portfolio, with the company hoping to generate up to 12,000 customers in its first year.
Mexico packages in the new brochure will start at £799 for a seven night all-inclusive holiday. Virgin Holidays has sold Mexico as part of its Caribbean brochure for more than 10 years, and currently features 14 hotels.
Managing director Amanda Wills said: “This new brochure further strengthens our status as the number one holiday company to the Caribbean.
“We’ve wanted to launch a dedicated programme to Mexico for a long time, and many of our customers have told us they want to see more of the destination – so it’s win-win. The new direct service will finally give us the additional capacity needed.”
She added: “We have been very successful in building and maintaining our leading market share in destinations across the Caribbean and plan to achieve the same position in Mexico, building on the firm foothold we already have.”