Malta Tourism Authority has created an award for travel agents to help celebrate the inaugural UK National Travel Agent Day (July 24).
The tourist board is asking for recommendations for the title of Travel Agent of the Year 2020.
The winning agent will scoop a prize of a three-night city break for two at the Casa Rocca Piccola in Malta’s capital city, Valletta.
The person who nominates the winner can claim a place on the Malta Academy 2021 fam trip to the Maltese Islands (April 1-4, 2021).
Tolene van der Merwe, Malta Tourism Authority’s UK and Ireland director, said: “Travel agents have been our front-line staff during this pandemic.
“We have been in touch with so many during lockdown and heard how hard they have worked on behalf of their clients through a very challenging time in our industry.
“We are so grateful for their continued support to share Malta, Gozo and Comino with holidaymakers.
“We welcomed 650,000 British travellers to our shores last year and without travel agents we would not be as popular as we are today.
“This is one of the reasons why we love the concept of National Travel Agent Day UK and wanted to create our own way of thanking agents for their dedication over the many years, in recent times and in years to come.
“Since we reopened our borders on July 15, we have been welcoming British tourists back to enjoy our sunshine, culture, food and warm spirit.
“We look forward to rewarding some very special travel agents with a trip of their own soon.”
Mimi Visheva, Malta Tourism Authority trade trainer, added: “I’ve been fortunate enough to work with many agents over lockdown and their resilience and attitude has been outstanding, so we cannot wait to see all the entries come in.
“The people of Malta are famed for being lively, friendly and passionate and we want to reward kindred spirits in the UK. Maybe there is a colleague who continually goes above and beyond for their clients.”
Winners must be recommended by a fellow travel industry professional in a 200-word entry via firstname.lastname@example.org by August 24.
The winner will be announced on August 28. Details will also be announced on the MTA Trade Facebook Page.
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