Covid-19 relief programme for tourism has been created by the Tui Care Foundation in conjunction with a German emergency aid scheme.

The initiative aims to empower 150 young, innovative tourism businesses in Kenya, Mexico, Indonesia and Jordan with mentoring, financial backing and training.

The aim is to overcome coronavirus challenges and work towards maintaining and boosting the tourism industry on a local and international scale.

The programme, involving German organisation enpact, is part of an ’empowering entrepreneurship’ initiative, which supports young, innovative companies during the crisis.

New local tourism enterprises in destinations can apply to receive direct support until a deadline of September 23.

Tui Care Foundation chairman Thomas Ellerbeck said: “Tourism builds the livelihood of millions of people. Tui Care Foundation and enpact support innovative entrepreneurs in emerging and developing countries to help them emerge stronger from the crisis.

“Thus, we give the tourism industry in the participating countries access to international support measures, and thereby help to maintain structures that are also essential for international tourism.

 “With our expertise and a global network in tourism and the digital economy, we will support innovative, young local companies and contribute to the success of the initiative.”