Club Med is to open a new resort in Morocco as part of a €100 million investment in the country.
The 350-room Club Med Essaouira eco resort is due to open in 2024 at a cost of €90 million.
The all-inclusive operator owned by Chinese conglomerate Fosun also plans to revamp two other properties in the North African country.
Club Med Marrakech La Palmerale is being expanded with 100 additional rooms, a family swimming pool and baby club at a cost of €25 million.
A further €3.5 million will go towards refurbishing and extending the opening of Club Med Yasmina overlooking the Strait of Gibraltar.
Club Med president Henri Giscard d’Estaing said: “Club Med has confirmed its commitment to Morocco through projects in Marrakech La Palmeraie, Yasmina and Essaouira.
“These various investments will enable Club Med to meet the expectations of families and active couples even more effectively.
“At a time when tourism is going through a particularly difficult period, these announcements symbolise our desire to move forward, to strengthen the strong and close bonds that we have built and to contribute to the international presence of Morocco thanks to our position as world leader in premium all-inclusive resorts.”