Keycamp is launching its first TV advertising campaign from Thursday January 5 (view the advert below).
The ad is set in a virtual world developed to capture the essence of a Keycamp holiday with a focus on children and families under the theme of ‘escaping to a world of unlimited laughter’.
The main call to action is for viewers to go online or contact the operator’s call centre. The advert will air across ITV and satellite channels.
The overall campaign includes banner adverts as well as a targeted direct-mail strategy which have been devised using the overall look and feel of the television commercial.
The main aims of the campaign are to increase brand awareness of Keycamp and to make it more relevant and accessible to new audiences.
Keycamp head of brand Dave McKenna said: “As a business we are passionate about giving our customers the best holiday possible. We offer a whole range of different experiences and self-catering accommodation across Europe.
“The launch of the new campaign – and the TV ad in particular – is a really exciting step for us, one that will open up Keycamp to a much wider audience.”
Jo Whiteley, creative director at advertising company The if agency, said: “Our key insight was straight forward – ‘if the kids are happy so are the parents’.
“Keycamp is all about having fun so the sound of contagious laughter is a key part of the TV creative, leaving viewers in no doubt that with Keycamp you’ll have a holiday to remember.
“Keycamp has a fantastic brand personality so our job has been to bring it to life in an engaging and fresh way.”