Olympic Holidays is extending Black Friday deals until December 7 to help agents secure bookings as they prepare to reopen from the second Covid lockdown in England.
Offers include transfers for £1, discounts of up to 72% and room and board upgrades.
Top destinations booked so far include Rhodes, Zante, Kefalonia, Skiathos and Cyprus with Symi, Lanzarote and Rhodes showing the biggest year-on-year increases.
May, June and July 2021 are the most popular departure months with consumers viewing fewer options before booking.
The operator’s managing director Michael Vinales said: “It’s been a tough year for the travel industry as a whole but supporting our trade partners is of great importance to us.
“The lockdown restrictions in place during November has greatly hindered their ability to do business, so we want to help as much as possible when they’re able to trade again.
“Following a number of conversations with various partners in recent days and taking on board their feedback, we are delighted to extend our Black Friday deals. Thanks to our price parity promise, our best offers are always available through the trade.”
He added: “What we’ve seen up till now is really positive and likely down to a number of things – firstly and most importantly a huge pent-up desire to travel.
“Other factors include the great number of deals to be had, reduction in quarantine time, news of the vaccine and we are sure that our £89pp deposit is proving attractive along with the variety of airlines and departure points across the UK our guests can travel from.
“Let’s hope all this combined is giving consumers real confidence to book and bring a much-needed boost to the travel industry.”
Vim Vithaldas, chief commercial officer at The Travel Network Group said: “Our members need all the support from our business partners and the feedback that we have received so far, about the different Black Friday deals is really positive.
“Extending the offers until December 7 is a practical approach and will allow members some extra time to secure those vital sales that are so much needed at the moment.”