London Olympic Games organising committee deputy chairman Sir Keith Mills has agreed to become chairman of the 2012 British Travel Industry Hall of Fame charity.
He has selected International Inspiration as his chosen charity, a London 2012 international legacy programme which provides children around the world with improved access to high quality sport, play and education opportunities.
Sir Keith, creator of the Air Miles and Nectar card loyalty schemes, said: “I am delighted to take on the role of the Hall of Fame charity chairman and through the generous support of the Hall of Fame dinner guests I hope to raise funds for this important charity”
The Hall of Fame dinner will be held on April 17 at The Savoy in London. The headline sponsors are Amadeus, Avis, Thomas Cook and Travel Weekly Group.
The charity, delivered through a partnership of organisations including the British Council, Unicef, UK Sport and the Youth Sport Trust, is working to create long-term change for young people around the world through and beyond the London Olympics.
The programme is a direct result of the pledge made by the London 2012 bid team – to “reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport … improving their lives as a result”.
Working in 20 countries, International Inspiration uses sport as a positive force to enrich the lives of more than 12 million young people, providing them with new skills and raising their aspirations for the future.