Social enterprise group BAME Women in Travel is to work with Google to address shared challenges around racial equality in the industry.

The search tech giant is the latest firm to join BAME Women in Travel’s corporate membership scheme.

Finnbar Cornwall, industry leader in travel at Google, said: “This year in particular has really shone a spotlight on racial injustices and now companies and corporations need to stand up and commit to racial and social justice and equality within their organisation.

“We’re committed to being an ally for BAME travellers and championing diversity across the travel industry.”

BAME Women in Travel executive director Jamie-Lee Abtar, who is spearheading a three-year equal opportunities plan, said: “The BAME Women in Travel corporate partnership scheme is a great way for companies to step up and commit to increasing and supporting BAME representation in the travel industry and we’re delighted to have Google onboard as a fantastic ally.

“You can’t be what you can’t see is a phrase we hear time and time again, so our goal is to refocus energy and commitment in UK workforces, to drive change and ensure that travel businesses attract, recruit, retain and develop BAME talent.”