Tunisia is seeking a rebound in holidaymakers from the UK following last year’s Arab Spring with the appointment of a new UK and Ireland tourism director.
Wahida Jaiet takes over from Anissa Ramoundi, who spent three years with the Tunisian National Tourist Office in London.
Jaiet, previously TNTO director in Prague, has spent five years in senior positions at the national tourist board including head of UK and Scandinavian markets at the TNTO’s head office in Tunis.
She also has nine years’ experience in the private sector as director of promotion at the Tunisian Hotels Association.
Jaiet said: “With a new government in power and a new democracy taking shape, it’s certainly an exciting time to be involved in Tunisia’s tourism industry.
“I have no doubt that we have challenges ahead, but our partners in the UK and Ireland have been incredibly supportive and I’m looking forward to working with them to bring visitors back to Tunisia in 2012.”
She added: “The British market bounced back quicker than any other and has become our third most important source of visitors.
“We will be working to extend our appeal here in the UK, highlighting Tunisia’s 3,000 years of history as well as our Thalassotherapy centres and unique dars, which are set in amazing landscapes.”