News

P&O cuts land options for 2000 programme


ering January 2000-April 2001, only Rome and Florence have been retained from last year’s list. Sorrento and Viareggio are included for the first time.



P&O Cruises sales and planning director Nigel Esdale said that despite the reduction in destinations there were still six cruises, comprising 12 one-week sectors, where a land stay option could be tagged on. Also, there are now more one- stay options, making the system more flexible.



“We have refined the concept and run with it again in 2000,” he said. “We have concentrated on Italy – the Riviera and Rome. It’s a simpler proposition and we can control what we are doing more easily.”



Customers can combine a visit to Rome with a resort stay and a cruise if they wish.



Lead-in price for a one-week cruise departing Southampton on July 1 2000 and a three-day stay in Rome is £1,140. The cruise includes stops in Gibraltar, Corsica and Florence.



P&O has revamped its brochure to provide separate sections on each of its four ships, including Aurora which is being launched next April.



Previously, all cruises were listed in chronological order.



Esdale said two themed cruises had been added to the programme, taking the number of subjects to 23. Horse racing and computing join themes including comedy, jazz and BBC radio soap The Archers.



P&O CRUISES has cut the number of land destinations it offers in its 2000 cruise-and-stay programme down to four options.



When the company introduced the cruise-and-stay concept last year it featured Rome, Pisa, Florence, Naples, Pompeii and Athens.



However, in P&O’s newly published main brochure, covering January 2000-April 2001, only Rome and Florence have been retained from last year’s list. Sorrento and Viareggio are included for the first time.



P&O Cruises sales and planning director Nigel Esdale said that despite the reduction in destinations there were still six cruises, comprising 12 one-week sectors, where a land stay option could be tagged on. Also, there are now more one- stay options, making the system more flexible.



“We have refined the concept and run with it again in 2000,” he said. “We have concentrated on Italy – the Riviera and Rome. It’s a simpler proposition and we can control what we are doing more easily.”



Customers can combine a visit to Rome with a resort stay and a cruise if they wish.



Lead-in price for a one-week cruise departing Southampton on July 1 2000 and a three-day stay in Rome is £1,140. The cruise includes stops in Gibraltar, Corsica and Florence.



P&O has revamped its brochure to provide separate sections on each of its four ships, including Aurora which is being launched next April.



Previously, all cruises were listed in chronological order.



Esdale said two themed cruises had been added to the programme, taking the number of subjects to 23. Horse racing and computing join themes including comedy, jazz and BBC radio soap The Archers.


Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.