Travel PR consultancy The PC Agency is creating a new joint venture with global market intelligence and data firm AudienceNet.
Travel think tank Thrive will supply insight and up-to-date sector-specific information to firms around the world to help them navigate travel and tourism in the post- Covid era.
Thrive aims to enable companies to develop their marketing and PR strategies using the latest analysis.
The PC Agency and AudienceNet have worked on several previous projects, including the Quash Quarantine campaign with tour operator Red Savannah in the summer and a regular country quarantine chart which is followed by thousands on social media.
The team behind Thrive includes Paul Charles, former communications director for Virgin Atlantic and Eurostar; David Lewis, founder and chief executive of AudienceNet and journalist Nick Boulos, a former travel writer of the year who founded travel experience company Make My Day.
Charles, chief executive and founder of The PC Agency, said: “With pretty well all data relating to travel pre-Covid now being out-of-date, we sensed a unique opportunity to form a joint venture with one of the best market intelligence firms out there, AudienceNet.
“Their work in the music and technology sectors has been world-class and we are now bringing the same qualities to the travel sector. Thrive will offer high-level insight and expertise into how travel is changing for the better.”
Lewis added: “There was only one travel PR and brand consultancy that met our requirements for having unrivalled expertise and respect in the sector.
“We’re excited to be uniting our market intelligence capabilities to deliver Thrive, which will be intrinsic to so many business strategies in the future.”