New OTA Holiday People claims to have created the ‘holy grail’ of travel search.
The technology features ‘any destination, any airport and any date’ dynamic package holiday search with a rapid return of results.
Low-cost airlines have been integrated as well as bed banks, including HotelBeds, YouTravel, BedsWithEase, SunHotels and World2Meet.
The cloud-based solution features transfer and car hire suppliers, with “infinite scalability” and a proven record of delivering thousands of online bookings, according to the Newcastle-based firm.
Managing director Nick Jackson said: “We may be small in comparison to the likes of Loveholidays, On the Beach and Thomas Cook but we do have incredible technology that rivals the leading OTAs for both range of product and quality of search technology.
“We very much believe in the David versus Goliath story, and whilst we do not have the deep marketing pockets of our some of the big OTAs, we do benefit form a really low-cost base allowing us to compete on price.
“We pride ourselves on our customer service levels, which we believe is going to be more important than ever in 2021.”
He added: “This is just the start for us, and we will continue to work to develop the technology we offer the users of our site.
“We are really pleased to launch our new holiday website featuring unmatched search technology, and dynamically generated image rich destination content.
“We intend for 100% of our bookings to be completed online, which will reduce our cost of sale and we intend and expect to provide the customer with an unrivalled holiday online booking experience.”