Selfie videos by Abta members feature in the second phase of the association’s Travel with Confidence national advertising campaign.
The marketing push launches on social media today (January 4) and shows agents and operators talking about their professionalism, personal service and passion for travel – and why customers can book with confidence with them.
A full video advertisement for Facebook and a shorter version for Instagram have been created from the selfie videos submitted by members, including retail agents, homeworkers and tour operators.
The videos will be promoted on Facebook and Instagram until the end of February.
Abta has also created six-second ‘bumper’ adverts and gifs which show the extra benefits, added value and peace of mind that Abta members offer their customers.
These adverts and animations will be on Facebook, Instagram, Twitter and YouTube during January and February.
This latest phase of the campaign is in addition to 30-second radio adverts which have been running on streaming services and commercial radio stations Capital and Heart since December 14.
Abta also launched a competition on January 1, offering consumers the chance to win a pair of Apple Airpod Pros if they comment on the association’s social media posts about their 2021 holiday plans with the hashtag #MakeMoreMemories.
More: Travel professionals key to Abta ‘Travel with Confidence’ campaign
Abta asks members to front annual Travel with Confidence campaign
Graeme Buck, director of communications Abta, said: “After a tough 2020, many people are really looking forward to taking a break.
“Those thinking about their holiday plans for the year ahead will be keen to turn to travel professionals they can trust to help them find the best holiday for them.
“We wanted to invite our fantastic members to explain in their own words why their personal service, incredible breadth of knowledge, and tireless support means their customers return to them each year to book their holidays.”
These members are included in the full video advert: Cat Jones, Byway; Stephanie Jepson, Courtney World Travel (pictured); Matt Pink, easyJet holidays; Jay Clements, English Holiday Cruises; Lucy Clifton, Flight Centre (UK); Laura McCann, Laura Meets World; Andrew Meech, Liphook Travel; Mark Gardner, MSG Tours; Jill Waite, Pole Travel; Kevin O’Regan, Ramblers Walking Holidays; Jamie Harto-White, Walt Disney Travel Company; and Graeme Brett, Westoe Travel.