Luxury operator If Only has teamed up with Emirates for a new peaks period marketing campaign.

The Take off with Trust promotion is aims to support travel agents in bolstering consumer confidence in 2021.

All new Covid-19 health and safety measures introduced by the Dubai-based carrier is being highlighted, with information on rules and requirements both in the air and on the ground.

The campaign, including informative blog content to social media videos, seeks to reassure agents and their customers that their health, safety and stress-free travel experiences are a top priority for the airline, with special multi-risk insurance included with every flight, incorporating Covid cover.

Separately, If Only has relaunched its joint Making Waves promotion with Dubai hotel Atlantis, the Palm. Maketing materials will include blog posts and videos on the destination to help agents secure bookings.

It offers a range of deals with the hotel which include resort credit which can be used against the cost of a PCR Covid test.

If Only marketing manager Annika Rieley said: “In the age of Covid-19, we are all trying to navigate greater regulations than ever before around international travel, making it especially important to jet off with a trusted airline, with protocols in place to protect passengers.

“Having said that, it’s natural for travellers to feel some anxiety about these new measures, which is why we want to provide our valued agent partners with the facts to stay informed about changing rules and regulations, subsequently allowing them to reassure their customers.

“We’ve produced a comprehensive information page which clearly details all of Emirates travel rules and safety measures on both outbound flights to Dubai and inbound flights to the UK, as well as their-flight experience and protocols in place at Dubai international airport.

“Not only can agents use this tool as a reference point, but they can also share it with their customers, to ensure they are fully informed and confident prior to travelling.

“The blog also underlines how the airline is maintaining Emirates’ iconic luxury touches throughout the first and business class experience, whilst simultaneously protecting the health and safety of staff and passengers alike.

“I would urge travel agents to make use of this tool, which will really help simplify the travel process for their customers, and to keep their eyes peeled for our helpful social media videos and e-shots designed to keep them informed of any updates or changes.”

On the Atlantis, the Palm, campaign, she said it would suit oth families and couples, adding: “Following on from an extremely challenging year in 2020, many of us are feeling the need for a holiday, and where better than Dubai, which offers year-round sunshine.

“We’re all about supporting our valued travel agent partners, so there’s a major focus on providing useful marketing materials throughout the campaign which agents can use to inspire their customers to visit.”