AIRTOURS has created two new marketing role as it looks to differentiate its products.
Helen Randle, who has been with the operator for two-and-a half-years, has been appointed research and development manager with the aim of introducing new products and studying consumer and market trends.
“It will help us research and differentiate our products,” explained marketing, sales and development director Ed Sims.
Airtours has also appointed Matthew Foster to the new role of head of advertising and direct marketing.