Visit Jersey’s new marketing campaign aims to raise awareness of the destination’s tourism offer and attract more visitors throughout the year.
Using the slogan Restore Your Balance, the campaign continues the tourist board’s message of Little Island Big Spirit.
As part of the campaign, Visit Jersey has launched four itineraries focusing on nature, adventure, family and heritage, “which aim to restore visitors’ balance and sense of wellbeing”.
After a series of Covid lockdowns in the UK, the tourist board is using the itineraries to showcase outdoor attractions, beaches, local produce and spas across the island.
The itineraries span four to five days and a new trade toolkit will help agents to update their knowledge of the destination.
Amanda Burns, chief executive at Visit Jersey, said: “We are incredibly excited to launch this campaign at the start of what we believe will be a strong year for domestic travel.
“Now is the time to remind potential visitors that our tranquil island offers the chance to reconnect with our families and friends, while being surrounded by nature which will restore balance and lift spirits.
“As restrictions ease, we very much look forward to welcoming first-time and past visitors back to our shores once again.”
For details about travelling to Jersey, visit the Travel Weekly Restart & Recovery Hub.