International Cruise and Excursions Europe (Ice) is to create 100 jobs with the opening of a call centre in Stanmore, Middlesex.

The company, which recently bought the website domains and from Total Travel Leisure Holdings, has launched a recruitment drive for sales staff.

Warren Joy, Ice Europe’s senior vice-president, said: “New recruits for the Stanmore operation will preferably have a background in sales, but they don’t necessarily need travel industry experience as they will go through a four-week training programme to introduce them to the range of Ice products and our proven customer relationship management systems.”

Staff at the call centre will work on and as well as Ice’s other products.

Joy added: “The creation of our new outbound contact centre in Stanmore will enable us to introduce more customers from and to the wide range of holiday options we offer though our established loyalty reward schemes including cruises and resort packages.”

Ice already has an outbound contact centre in Cork as well as a European headquarters and administration centre in Kettering.