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Leger Holidays drives new look for Shearings

A new coach livery has been unveiled by Shearings following its acquisition by Leger Holidays last summer.

The new look now appears on a number of vehicles and will gradually be introduced across the whole fleet.

The design retains the familiar Shearings blue and incorporates a new logo.

Fifteen coaches now have the new livery as part of a progressive roll out to between 60 and 70, depending on departures.

Brand experience manager Caroline Thorpe said: “It’s a new era for Shearings under the ownership of Leger Holidays and we wanted to freshen the coach livery to reflect the new start.

“We feel the new logo and use of the Shearings’ brand colours is more striking but we’ve not moved too far from the ‘Big Blue Coaches’ that many of the loyal Shearings customers know to look out for.”

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