The number of searches for holidays to Torquay have soared by 500% on the back of Channel 4 fly-on-the-wall documentary ‘The Hotel’, according to Expedia.
The Grosvenor Hotel in the resort, where the series is set, has also seen record breaking increases with tens of thousands of consumers visiting the hotel’s page on Expedia.co.uk over last year.
Expedia UK & Ireland managing director Andy Washington said: “Torquay has really been put on the map by the show and it’s fantastic to see so many people experiencing the town for themselves.
“The UK has a wealth of attractions, but sometimes it takes a documentary like ‘The Hotel’ to highlight them.
“We’ve seen a significant rise in UK bookings but it’s particularly remarkable to see such a strong peak in interest in one specific region.
“With events like the Queen’s Jubilee, and major sporting events it’s likely many of us will be holidaying at home and we expect to see a significant increase to other UK beach destinations as well.”