Tui Travel has signalled an acceleration of moves towards more online sales, in-house distribution and cost cutting with a senior management shake up across Europe.

The changes follow a review of the group’s mainstream sector led by deputy chief executive Johan Lundgren, who was promoted to the role last year.

The regional structure of the sector – Northern, Central Europe and Western Europe – is to be disbanded and a mainstream sector board will be formed.

Source market managing directors will be directly responsible and accountable for their businesses performance.

Tui UK and Ireland managing director David Burling will be promoted to the group management board as part of the changes along with his Tui Deutschland counterpart Christian Clemens to reflect the importance of the group’s two largest source markets.

The changes to the top management structure, to take place by October 1, is designed to “accelerate its move to modern mainstream and being online driven,” Tui said.

Lundgren said: “I know that these changes will give us the opportunity to build on our current success and accelerate our strategy of differentiated product, controlled distribution and reducing costs.

“It will also allow us to fully leverage both the strength of knowledge across the sector and the scale of the group.”

Tui Travel chief executive Peter Long said: “Our current mainstream sector structure has served us very well since the creation of Tui Travel in 2007.

“Looking forward, I believe that the changes announced today will enable Johan and his senior management team to deliver on our ambition for our mainstream businesses to be the most efficient and profitable in the world whilst providing customers with unique holiday experiences.”