The Emirates Air Line cable car across the River Thames in London opened yesterday (Thursday).
The link between the O2 Arena in Greenwich and the ExCel exhibition centre at the Royal Docks will be capable of carrying up to 2,500 people an hour.
A single adult fare on the pay-as-you-go Oyster card will cost £3.20 while the cash fare will be £4.30, Transport for London (TfL) said.
Passengers will also be able to make a non-stop round trip on the cable car, with views of the City, Canary Wharf, the Thames Barrier and the Olympic Park, at a cost of £6.40 with Oyster.
The service will operate through the week from 7am until 9pm.
Dubai-based airline Emirates is sponsoring the cable car for 10 years at a cost of £36 million.
The total cost of the project is about £60 million.