A boom in domestic holidays is being reported on the back of the success of the London Olympic Games.
A massive 66% rise in sales of UK holidays has been recorded in the past two weeks by luxury travel club Voyage Privé, with Somerset and Devon making up 26% of overall bookings.
With many reports suggesting that visitor numbers decreased during the games, London is also benefiting with a booking increase of 52% week on week.
This demonstrates that the London Olympics’ legacy is set to continue, the company claimed.
The increase in domestic tourism contrasts sharply with suggestions that a pent-up demand for late summer overseas holidays following the end of the Olympics has failed to materialise.
Voyage Privé managing director John Bevan, said: “The Olympic Games was an opportunity for Brits to come together and celebrate the country and all it has to offer.
“The opening ceremony reminded people of our historic cities, beautiful countryside and coastline and our booking data shows that Brits are keen to discover the UK for themselves. If this trend continues, many people will include a holiday at home in their plans over the coming years.”