Thomas Cook has announced the successful roll-out of the first phase of its new reservation system, with all its winter 2013-14 charter products now sold on the new web-based platform.
The new system, labelled ‘Symphony’ and which has gone live in less than a year, will replace TOS, and Thomas Cook said it “marks a significant milestone” in its IT modernisation programme
Anite’s @com modern browser-based system is quicker and easier for agents to use, said Thomas Cook, and enables component-based holidays and dynamic packaging, alongside package holidays, to be booked from a single selling platform.
Uli Sperl, product and yield director for Thomas Cook UK & Ireland, said: “A new, modern reservation system will make us more competitive by keeping us ahead of a rapidly-changing marketplace.
“It’s a huge step-change and allows many more complex bookings to be completed easily, such as weddings and groups.
“Symphony is also great at allowing customers and agents to manage bookings through the holiday life-cycle, accessing a holidaymaker’s booking from whichever channel they contact us, providing industry leading service.”
Symphony is now being used by thousands of users across Thomas Cook, following an education programme of e-learning, classroom training and Anite-led workshops.
The next steps in the roll-out of the system will see all Thomas Cook’s summer charter products, including Neilson and Club 18-30, go on sale in May 2013 for the summer 2014 season.
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