A new leaflet and video describing the benefits of booking with an Abta member has been produced as part of the association’s ‘Look for the Logo’ marketing push.
The marketing tools are designed to help “simply and effectively” communicate to consumers what benefits they get when they book with an Abta agent or operator.
Seventy thousand copies of the consumer leaflet ‘Why Book with an Abta Member?’ have been pre-ordered.
The leaflet, which is also available as a PDF online, gives consumers a concise and clear rundown of the services on offer and the benefits of booking with an Abta member.
It describes the range of Abta benefits, splitting them into six distinct categories covering service standards, protection, expertise, complaints resolution, responsible tourism and choice and flexibility.
The short animated video is available to view on YouTube and also for members and media outlets to embed on their websites.
The association’s head of communications Victoria Bacon said: “Abta is well-recognised and well-trusted by the British public because of a reputation built up over many years for high service standards, expertise and protection.
“These new marketing materials set out very clearly what holidaymakers should expect when they book with an Abta member and, along with information on the new consumer zone of our website, abta.com, they provide useful advice on everything that a consumer needs to prepare for their holiday.
“I’d encourage all of our members to promote the leaflet and video through their shops and online channels.
“The materials are particularly important not just to help consumers understand what protection they have if something goes wrong with their holiday, but also to highlight other benefits such as our work in health and safety and responsible tourism.”