UK visitor numbers to Dubai are up 10% on figures from 2012, according to the latest figures.
A total of 192,128 guests stayed in Dubai in the first quarter of this year compared to 174,922 over the same period last year.
New figures have revealed that guests are still choosing to stay at five star hotels, with 56% opting for the five star market during quarter one. Guest numbers in those hotels are up by 22% on the same period last year.
The average stay in Dubai for the first quarter was for 4.4 nights.
Dubai is currently served by 161 direct flights per week from the UK – 77 departing from Heathrow, 21 from Gatwick and a further 63 from regional airports.
Ian Scott, UK & Ireland director of the Dubai Tourism, said: “The first quarter of 2013 has seen a continued rise in visitor numbers cementing Dubai’s popularity within the UK market.
“2013 promises to be another exceptional year for growth with a number of hotels having already opened since the start of the year including the world’s tallest hotel; JW Marriott Marquis.
“Whilst the increase in visitor numbers can be connected to increased accessibility and more beds, it can be also attributed to the trade and consumer now having a greater understanding of the destination’s broad appeal and affordability.”