Monarch’s new director of customer experience and marketing Tim Williamson has joined the board of responsibletravel.com.
The former Tui Travel customer director has joined the online travel agent as a non-executive director and will start next month.
Williamson previously chaired Abta’s Sustainable Tourism Committee and co-founded a venture connecting businesses in the UK and Swaziland.
Williamson said he was a great believer in the benefits that tourism can bring to destinations and communities when done thoughtfully.
He added: “My work in responsible tourism with Abta and on the ground in Africa has shown me just that.
“I’m excited to be lending my experience to a growing business which holds responsible tourism at the heart of what it does.
“There’s a great deal of commercial potential in responsibletravel.com plus a huge opportunity to help drive social change. I’m energised about both.”
Justin Francis, managing director of responsibletravel.com, said: “Tim has a wealth of experience to offer and I’m excited to be working with him to help shape responsibletravel.com’s big plans for the future.
“When I started responsibletravel.com 12 years ago, I was determined to create a commercially successful business as well as a business with a soul and a heart to it.
“Tim deciding to join our board is a clear sign that responsibletravel.com is up there with the key players – a true pioneer in its own right.”
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