Bed bank Lowcost Beds will kick off celebrations for its tenth birthday at World Travel Market this week unveiling a new hotel rating system and trade marketing campaign.
Founder and chief executive Paul Evans (pictured) said: ‘“It has been an amazing journey so far and we are entering the next, exciting phase of our growth and development, as we become a truly global business. We are on track to becoming a $1 billion global business.”
As part of the birthday celebrations Lowcost Beds has created a new internal rating system for hotels to find its best accommodation partners.
The performance of the hotels will be tracked over 12 months and the winners will be honoured at a special awards event later this year.
Lowcost Beds works with over 36,000 travel agent partners in over 40 countries.
Patricia Rossello-Palmer, Lowcost group chief commercial officer, said: “We have improved our range and quality of hotels significantly in the last few years and felt that our 10 year anniversary was an excellent opportunity to launch this initiative.
“The hotels we have spoken to so far have been very positive about our rating system. Hotels will be ranked on a number of service level scores, from facilities, through to the hotel staff’s care of our customers.”
The company will be launching a new-style trade advertising and marketing campaign this week, which will be continued into 2014.
Paul Riches, group director of sales for parent Lowcost Travel Group, said: “During the last 10 years we have firmly established ourselves in the UK trade as being an excellent, leading supplier of beach hotels.”
“We have substantially increased our cities, long-haul and beach hotels, adding up to a total of 200,000 properties available from us at any one time. We average two and a half million searches per day”, concluded Riches.
Agents will be incentivised throughout 2014, with various promotions, parties and tactical offers, all based around a ten year anniversary theme.