accommodation and new pavilions which are the size of Wembley football pitch.
Prices have risen by 14% which has attracted more upmarket customers.
In its new winter 1999/2000 brochure, which is launched this week, Butlins is experimenting with single night breaks for those who want to sample the new product.
It has axed its Breakaway brand and introduced more themed breaks, including a Halloween and fireworks week. Pantomimes, which have been produced in conjunction with Jim Davidson, will run in December and January.
Marshall said the new image has been well received by agents.
“They were not exactly bursting with enthusiasm to sell it but now they are recommending it,” he said.
CRIME at Butlins holiday camps has plummeted since single sex parties were banned and a family-only rule introduced.
Managing director Tony Marshall said that before the ban – imposed as part of the £140m overhaul of Butlins – burglaries, theft and violence were all rampant.
“It was a major problem, not just in the holiday villages but in the surrounding towns,”he said. “All the single sex parties wanted to do was drink. Their diet was Pot Noodle and lager and it led to problems.”
The family-only rule has led to a more pleasant environment with a higher class of guest and less crime, he added.
Marshall said work on the three parks, in Minehead, Skegness and Bognor, has been completed with revamped entertainment and upgraded accommodation and new pavilions which are the size of Wembley football pitch.
Prices have risen by 14% which has attracted more upmarket customers.
In its new winter 1999/2000 brochure, which is launched this week, Butlins is experimenting with single night breaks for those who want to sample the new product.
It has axed its Breakaway brand and introduced more themed breaks, including a Halloween and fireworks week. Pantomimes, which have been produced in conjunction with Jim Davidson, will run in December and January.
Marshall said the new image has been well received by agents.
“They were not exactly bursting with enthusiasm to sell it but now they are recommending it,” he said.