THOMAS Cook will delay the launch of its second-edition brochures until it unveils its new branding strategy on September 1.
The company has been undergoing an extensive review of its brands following the integration of Sunworld with Flying Colours and the company’s merger with Carlson Leisure Group UK. The new look is expected to be on the summer 2000 programmes.
Sunworld managing director Simon Vincent said:”We have conducted a thorough review of the business and haven’t left any stone unturned in deciding our future branding strategy.”
The strategy will be unveiled at an unnamed venue in the Midlands.