DISTANT Dreams is planning to drop poor performing independent agents from its Dream Team as part of a review of its trade initiative.
Launching the long-haul specialist’s 2000 brochure, managing director Peter Traynor said the grouping of 650 agents needed refining.
“We are looking at who are our performing agents and taking the necessary action,” he said. “Those who are not performing will be out and others who show a willingness to sell Distant Dreams will be in.
“There are still a lot of people who are not aware of the product. We want to work with a wider universe of agents to raise the profile.”
Dream Team members get enhanced commission, in-house training and receive regular quarterly newsletters.
Trade incentives will be revealed later in the year to help kick start sales.
Meanwhile, Traynor said prices are down around 4% in Dubai, Maldives, India and the Far East for next year as the operator looks to be more competitive than rivals.
New destinations include Egypt, Vietnam and Costa Rica while the Far East, Middle East, Indian Ocean and Caribbean have all been strengthened.
“We need to get up to the 10,000 mark this year to achieve our third-year target sales of 15,000,” said Traynor.