Abta is to begin a campaign in the new year to warn holidaymakers about an internet scam targeting the luxury ski market.
Some people have transferred thousands of pounds to conmen posing as the owners of luxury chalets, reported the BBC.
Chalet operator Consensio Holidays has asked for dozens of fraudulent chalet listings to be taken down from rentals websites.
Abta said it was a “growing problem” and is planning a campaign in the new year to raise awareness of the issue.
Consensio Holidays’ managing director, Ceri Tinley, told the BBC: “Fraudsters extrapolate pictures and words from internet listings for our chalets and try to pass them off as their own.
“Often they will embed their email addresses inside the photos, encouraging people to contact them directly in order to make a booking, before transferring money into their bank accounts.
“The clearest sign of a fraudulent listing is the cost – some scammers charge only 10% of the chalet’s actual market price.”