The Caribbean emerged as the top cruise destination for consumers searching online in November, according to latest anaylsis.
Search volumes for the most queried term, ‘Caribbean cruises’, rose 50% on the previous quarter’s (August) level, from 14,800 to 22,200 in November.
While brand searches accounted for 59% of the overall total, destination-related searches were 12%, generic 14% and cruise ships 15%.
A total of 1.3 million searches relating to cruises were brand-related and the terms ‘royal caribbean’ and ‘p&o’ dominated these, data from independent digital marketing agency Greenlight shows.
Each was queried 135,000 times, accounting for 10% of searches using brand-related keywords.
Of the 342,000 searches specifically for cruise ships, ‘independence of the seas’ was the most queried, accounting for 5% of searches.
‘Queen mary 2’ and ‘oasis of the seas’ followed with 4% a piece.
Independent cruise agent Iglucruise.com was the most visible site overall in natural search, attaining a 67% share of visibility in the organic listings.
Royalcaribbean.co.uk was the most visible advertiser in the paid listings, achieving a 43% share of voice.