A TV advert has been created by Hoseasons for on-demand television and Youtube with a focus on the Norfolk Broads.
The ad highlights the heritage of the self-catering operator that was founded 70 years ago with a focus on boating.
It can be viewed on YouTube and on-demand television and will target audiences in the Midlands, London and South-East.
Head of sales Zena Calderbank said: “Market research told us that the Broads boating experience has skipped two generations meaning a significant number of people are oblivious of how much fun this sort of holiday can be.
“Our message encourages people to quite literally dip their toe in the water and give a boating holiday a try.”
She added: “The advert is devoted to the Broads and encouraging people to look for a new adventure when booking a break this year.
“The launch coincides with major investment by the boatyards, including the widespread introduction of free wi-fi which is an added bonus to any holiday.