Lowcost Travel Group is marking its tenth anniversary with a new summer TV advertising campaign breaking in the UK this week.

The advertising push will focus on the value and range of destinations available with the strap line, “Don’t go high cost… Go lowcost”.

The company expects to carry more than 2.5 million customers worldwide this year and €750 million of accommodation-only sales, excluding flights.

Almost 16,000 directly contracted hotels and 239,000 hotels across lowcostbeds and lowcostholidays will be in place by the end of the year. The company is used by 38,000 travel agents in 47 countries.

Chief executive Paul Evans, reporting a 53% increase in overall global sales in the first half of 2014, is targeting £1 billion in accommodation sales within the next two years.

He said: “Sales across our international sites are particularly strong with South America, USA, Central Europe, Scandinavia, and now the Middle East and Asia all showing significant growth.

“This is our 10th year of trading, fifth year of profits, and regularly seeing 50% plus of sales from outside of the UK, with a very focused strategy around growing lowcostbeds and lowcostholidays as global brands.

“Our strategy to invest in our brand, international expansion, increased stock and a strengthened management team as well as an enhanced website, tablet and mobile experience is paying off.

“Unlike certain other UK OTAs, we began investing five years ago in a global bedbank, in building a highly recognised trade and consumer brand, and in our management teams but above all, in a truly global footprint in distribution across 12 languages and 47 countries.

“We believe this investment now puts us significantly ahead of our competition in scale, reach, distribution, expertise and above all strategy as we are no longer dependent on any single market or channel and their inherent seasonalities.”