The Travel Network is adopting a circus theme with the slogan ‘Roll up, roll up for your great escape’ in a new marketing push to run from this week.
Almost 300 members have opted in to use the campaign and have access to window materials that include banners, window stickers, offer cards and offer posters.
The campaign is available to use by all members of The Travel Network Group who operate under the Worldchoice, Worldchoice Plus, TTA and ITE brands.
The group’s marketing director Si Prentice said: “For this campaign we wanted to capture the feeling of excitement around planning and booking a summer holiday, whether it’s a late offer or an early booking for 2015. We have taken inspiration from the fun of a British summer fair and the exhilaration of a traditional circus.”
Prentice added: “Members can download all the materials from the new marketing portal, and there is even the option of downloading a set of bunting, which can be stitched together using string.
“We are continually trialing different ways of doing things with our marketing, and members are responding really positively.”