The UK’s leading travel marketing agency, Accord Group, is celebrating the news of winning a £25,000 advertising campaign for client Champneys, in the Best Leisure Campaign category, in the highly esteemed Telegraph Annual Challenge, which was held this week at Aqua, London.
The challenge was to devise a highly creative and engaging campaign, which would drive response, utilising The Telegraph’s cross-platform portfolio. Accord fought off tough competition from ten other marketing and advertising agencies to secure the top spot in this category.
The award-winning advertising campaign for Champneys Health Resort, Europe’s Best Luxury Spa Group*, was designed to appear across the Telegraph’s newspaper, website and mobile platforms in conjunction with Stella Magazine.
Speaking of the award, Sally Winfield, Chief Operating Officer said “Accord takes great pride in driving response for our clients through creative innovation, strategic planning and efficient media buying. ROI is our key focus, and this accolade is one such example of how our team think outside the box.”
“I’d be the first to admit that it’s the commitment of our team that is behind the award and I’d like to thank everyone at the agency for all their hard work.”
“We are delighted to have won this campaign for Champneys, and they are naturally thrilled with the result” she added.
Travel specialists Accord are keen to work with spas, tour operators, cruise and direct sell companies wishing to increase sales and brand awareness through effective direct response marketing.
For more information, please visit accordgroup.co.uk or call Sally Winfield on 020 7365 9635 for a free, informal chat.
*World Luxury Spa Awards 2014