Former Sainsbury’s chief executive Justin King is to open this year’s World Travel Market.
King, who recently stepped down from the supermarket giant after 10 years, will open the show in London in November at the WTM Captains of Industry Opening Lunch, which will host 200 of the industry’s most senior executives.
He follows last year’s event guest speaker, former Marks & Spencer chairman and chief executive Sir Stuart Rose.
BBC presenter Stephen Sackur will interview King about his career in business.
WTM senior director Simon Press said: “Such a successful and well-known businessman, King is the perfect high profile speaker to open this year’s event as WTM looks forward to celebrating 35 years of doing business, looking at the past, present and future.
“King will inspire the travel industry leader audience and kick off the four days of business deal negotiations between exhibitors and WTM Buyers’ Club members.”