Travel Counsellors has revealed a new business travel sub-brand and website for its agents.


Corporate travel has become a major part of the Bolton-based firm’s business which has dedicated home-based agents selling to business clients.


The firm said ‘Travel Counsellors for Business’ was created to reflect the growth of the sector, which it said is one of its fastest growing parts of the business.


It now represents 25% of global turnover and Travel Counsellors now has over 100 consultants specialising purely in business travel.


A further 200 work in both the corporate and leisure travel arena, with this division now accounting for half of the growth of the business overall over the past four years.


The company expects substantial growth over the next three to five years as it attracts more corporate travel professionals.


As well as a new website the firm has launched new marketing materials for the brand.


Managing Director Steve Byrne said: “We are seeing more and more business travellers recognising the value in the highly personal service our Travel Counsellors can provide.


“We believe our highly relational business model is perfectly placed in the corporate travel market and is why we have seen a 15% increase in our global corporate travel business over the past 12 months.


“So we created ‘Travel Counsellors for Business’ to demonstrate our commitment to the corporate travel market, to grow our brand presence and increase customer recognition of the unrivalled concierge-style service we provide.”
 
In July Travel Counsellors joined The Guild of Travel Management Companies (GTMC) to support its offering to its business travel agents and their clients.


Travel Counsellors in-house booking system Phenix has been updated to offer corporate travel specific product and client documentation.


The company has also developed a series of training programmes for its leisure agents that will give them the tools, knowledge and technology to expand their business into the corporate travel arena if they wish to do so.
 
Dorset based Business Travel Counsellor Katharine Cleall said: “The pride of being part of a global company is immense but at the same time you have all the support and feel of small closely knit business that makes everything truly personal – something you definitely don’t get with large corporation.”