‘Affordable luxury’ breaks are being introduced next year by Hoseasons under a new brand called Bouja.
Six countryside and coastal locations across Devon, Wales and Hampshire will offer holiday homes with a deck, patio or private garden, as well as a flat-screen TV with iPod docking station.
Top quality towels, linens and mattresses come as standard together with contemporary interiors, chunky outdoor beanbags and games consoles. Barbeques are included where available and customers will receive a complimentary welcome pack and personal greeting.
Bike hire, nature trails, quality bistros and restaurants will be offered nearby. Quirkier style ‘amazing spaces’ will be provided as an extension to a range featuring accommodation such as beach-hut-style coastal lodges.
Bouja is due to be launched at the start of next year and comes a day after Hoseasons revealed its new logo and brand messaging at the Abta Travel Convention in Slovenia.
Hoseasons managing director Simon Altham said: “We are incredibly proud of Bouja – not just because it’s the latest addition to our ever-growing specialist breaks portfolio, but also because it underlines our commitment to developing innovative new holiday products that give our customers that little bit extra.
“Bouja is perfect for holidaymakers who love the relaxed affordability of a holiday park, but still want to experience the finer things in life.”