Brand USA has launched a new module on its online training site to give agents an insight into luxury holiday options in the US.
The marketing organisation for America unveiled the new Luxury Specialist “badge” on the USA Discovery Program following a poll of agents.
The module provides member with information on high-end accommodation, spas, dining options, ranch holidays and other experiences.
A second badge voted for by agents will go live later in the autumn, and will focus on National and State Parks.
The new badges will be in addition to nine existing modules on the site, which also includes a Knowledge Forum for agents to share destination tips, and a photo page where users can upload pictures from educationals and holidays in the US.
The USA Discovery Program forms a key part of Brand USA’s trade support, alongside the annual MegaFam for frontline travel sellers. The online training site was developed for the UK market, and has since been introduced to agents in India, Australia and New Zealand.