Former VisitBritain chief executive Sandie Dawe MBE has entered into a partnership with travelGBI and will act as an ambassador for the magazine.
Following its acquisition by Travel Weekly Group in June this year, the senior management team led by editor Lisa Kjellsson is developing the title, and Dawe will play an important role in repositioning the brand.
She said: “I am delighted to be part of the process of cementing travelGBI’s position as the definitive read for the domestic and inbound sectors.
“I look forward to working with Lisa and the rest of the team and sharing my expertise in this vibrant industry which is undergoing so much change.”
Kjellsson said: “Having Sandie on board will be invaluable. Having led VisitBritain for 23 years, she brings a wealth of knowledge and will be instrumental in the development of travelGBI as the leading publication for the domestic and inbound tourism industry.”