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WTM 2014: A2B Transfers to unveil new website and logo

A new website and logo is to be unveiled by transfer specialist A2B Transfers at World Travel Market where is it is exhibiting for the first time.

The rebranding was carried out to provide the company with a clear direction and message moving forward.

The new look and website, available in 37 languages, comes as the firm concentrates on expanding outside core European resorts and cities with a series of unspecified new initiatives.

Chief executive, Renaldo Scheepers, said: “We are delighted to report that 2014 has been another record year for A2B with both passenger numbers and revenues up over 30% year on year.

“We are focusing on our trade partners and want agents to feel confident that we have their reputation in mind with every transfer we fulfil and that their customers will always have an efficient and reliable experience with us.

“A2B continues to grow both internationally and in the UK. We have seen 51% international growth in 2014 and are working towards even greater growth in 2015 across Europe, Asia and Latin America.

“Our new brand, additional sales force in key markets and increased product choice in all destinations will help us to achieve this.”

Head of international sales, Cina Bahri, said: “We believe World Travel Market will offer us the ideal meeting place for overseas visitors with the international market playing a significant importance to us as a business.

“International sales now account for over 30% of our revenue and A2B is at the forefront in many markets offering new opportunities and technology to agents from across the globe.”

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