Visit Guernsey hopes to grow visitor numbers to 320,000 – an increase of 6% year on year – in 2015, through a range of partnerships, promotions and events.
Following a rebrand and a new, more informal logo, with the tagline Great Things Happen in Guernsey, Visit Guernsey’s promotional campaign will target three specific markets with TV and press advertising.
In spring, adverts will focus on walking and cuisine, in summer on family and beach holidays, and in autumn on city breaks for couples.
A new consumer website will launch in January, with a trade version to follow in April. Visit Guernsey, which also represents the Channel Islands of Alderney, Herm and Sark, is keen to work on 50/50 marketing campaigns with trade partners, and is open to new ventures.
Next year the tourist board will offer a range of fam trips, on-site training and downloadable resources for agents.
Key events have been designed to spotlight the islands in 2015, including a new food festival in September, and, teaming up with Jersey, a pan-island festival running from April 3 to May 11.
This will feature a range of events, including the opening of Castle Cornet’s secret tunnels, and Liberation Day celebrations to commemorate the 70th anniversary of the end of the islands’ occupation by Nazi Germany.
Guernsey’s visitor numbers rose 2.4% year to date in 2014. September saw the launch of a week-day daily flight from London City to Guernsey with Aurigny, and the first Guernsey itinerary from operator Backroads Touring. The latter will increase capacity for 2015.