Travel Leaders Group is continuing its European expansion by formally introducing its Worldwide Hotel Programme to hoteliers across the continent.

More than 35,000 hotels, including those of 10 global hotel chains, are available to book through the scheme.

The programme, launched in January 2013, provides competitive, commissionable rates through all global distribution systems. The majority of rates include breakfast, free Wi-Fi and last-room availability, which make programme rates very attractive to agency customers.

The proprietary hotel programme has capitalised on the more than €1.5 billion in bookings made by Travel Leaders’ 6,500 agencies since its launch.

Those who join the scheme gain the combined buying power of Travel Leaders Group’s agencies on both sides of the Atlantic.

The company opened its first European headquarters in London in April as a base for its Protravel and Tzell brands.

Accor Hotels The Melia Group, Corinthia and Red Carnation are among the programme’s partner hotel chains in Europe in addition to hundreds of independent properties.

Travel Leaders Group’s Worldwide Hotel vice president Mai Meyaart, speaking at World Travel Market, said: “There is a growing need for us to provide unique, regional hotel inventory to our agents and their customers.

“Diversifying our lodgings’ programmes to offer chain, independent, traditional GDS and specialty non-GDS accommodations will enable our agents to offer more options to clients who have varied demands and preferences.

“We work with the hotels to build relationships and brand awareness on behalf of our more than 40,000 agents.

“Joining the Worldwide Hotel Programme is a huge opportunity for hoteliers to access a unique, high-yield global marketplace.

“Already, 40% of Travel Leaders Group’s international hotel booking are made in Europe. This number is set to burgeon as we expand our presence and resources across the Continent.”

Participating hotels are distributed to agents via an e-directory so it is clear which companies and properties in the GDS are applicable.